Have you ever tried to find a specific item on Etsy? If so, you can probably relate: (long but worth the read!)

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Grocery store Etsyfied. 

Grocery stores across the country are all basically the same. They layout may vary but the idea is always the same. They all have their meat section, produce section, bread isle, cereal, paper, pet supplies dairy etc.... 
They all usually have displays in prominent areas. Lets call these

“featured items.” 

Usually these are seasonal specials. Halloween will feature candy, trick or treat supplies, and so on. Things you don’t always buy. Thanksgiving will have your pumpkin pies, cranberry sauce, stuffing mix and like that. You will never see staple items in the featured section. No milk, eggs, butter. People will buy those regardless so no need to “feature” them. In fact, stores put staple items in the most out of the way place possible so you have to walk past everything else to get to them. 
But seasonal stuff? OH yea. That gets featured. Deep discount sales? Need to move something that hasn’t been selling? Featured.


So... Lets say corn flakes is on my shopping list. I find the cereal isle, some stores will have all brands of corn flakes together. Others may split them up by brand name, but they are all in basically the same spot right?

Now.... lets take our good old normal super market and Etsyfie it.

So I need corn flakes. I go down what was the cereal isle, what is still called the cereal isle, but.... instead of finding corn flakes, I find a pile of corn. Next to that, some corn taco shells. They have corn in them don’t ya know. Then the corn bread, corn muffin mix, corn dogs. Under that is a small box of corn flakes. YEA but I need a large one. Gotta keep looking. Next to the small box I see some milk. We all know you have to have milk on corn flakes so they put the milk next to them. And next to that is a nice box of mac and cheese. WHY? Well that blue box looks so good next to the yellow corn flake one so they put them side by side. Bananas are close, so are assorted berries. And also found very close to where my corn flakes should be, is a bottle of dandruff shampoo. Hmmm. Really? No “corn” in that. But.... although it isn’t part of the product name, the word “flakes” is in the description. I have to wonder if the person who comes in looking for the dandruff shampoo will ever find it?

If this isn’t bad enough, other shoppers with their own carts full start asking me if I’d like to look at the stuff they like. 
Things they have 

"Favorited." Or "Hearted."

Still others have cart loads that seem to have some kind of theme going. We’ll call these little gems, 

“treasury carts.” 

One has all things that contain pink. Frosting, cake mix, shampoo, dish liquid, lobsters, hamburger, donuts.
One is full of all things that foam. Egg whites, soda pop, rug shampoo, hair shampoo, whipping cream.
These cart people are eager to share with me their wonderful collection. And IF I stop to look, they will take me by the hand and walk me away from my corn flake quest. Every time I try to return, another one takes me by the hand and walks me somewhere other than where I want to be. Do I want the stuff in their carts? Um, noooo, thanks, interesting collection, but no. Not what I came here to buy.

Next, there will be 

“teams” 

Groups of experts. I find a team talking all about corn. Everything I might want to know about corn. Sounds interesting. Maybe they can tell me where my corn flakes are. But no. They whisk me away off to the outdoors section and start prattling on about how to grow corn. Um, interesting, not what I want though, thanks anyway.

Back to the “cereal” isle I go. 

But wait. Six years ago, I bought a box of fruit roll ups. Didn’t like them. I’d rather eat an apple than some apple flavored corn syrup goo with the consistency of tar. So I never bought them again. There are lots of products I’ve tried and never bought again. I’m sure you have all done that.
But.... the store knows what I bought in the past. And along comes a store rep holding samples of all the junk I tried once and never bought again. And other stuff, like milk, I buy all the time. When I need it I'll buy it. She gets between me and my corn flake quest to show me 

“things you might also like.”

She is blocking my view of what I do want. How do I get this collection of "other stuff" out of my way???

FInally I find a box of corn something or other. Looks like flakes, not sure, could be good so I start to read the box. Or... the product 

“profile.” 

But I can’t read what’s in it because the thing is covered with stickers. Pictures of those treasury carts, other things I might like, (Those things I know I don’t like.) Oh wait. I see it, gotta life up some flap to read what’s in this box. Very unappealing, so I put it back.

Returning to my quest, seems this is taking all day. Suddenly whole groups of shoppers start circling. They want me to join their 
"circle." Look at MEEEE No look at MEEEEE, come join MEEEEE
Go look at the circle this person also circles with. Circles one persons circled person circles with. They start to pull me away from the cereal isle again! I'm getting dizzy!
Will any of these circles take me to my corn flakes?
Know what? This has been a carnival ride, but I think I’ll find a store that is better organized.


Sound familiar?"